SEO Reseller Guide

A Comprehensive Guide to Reselling SEO Services: A Beginner’s Guide

In the dynamic world of digital marketing, reselling SEO services has emerged as a powerful business strategy. You might have come across concepts like ‘White label SEO’ or ‘SEO reselling’ and wondered what these terms meant. Let’s break it all down from the beginning, for the uninitiated.

What is SEO?

At its core, SEO is a digital marketing strategy focused on enhancing a website’s visibility in organic (non-paid) results on search engines like Google, Bing, and Yahoo. It’s the practice of optimizing a website’s content and design to improve its ranking on Search Engine Results Pages (SERPs), ultimately aiming to increase traffic to the website.

Why is SEO Important?

The majority of online experiences begin with a search engine. When users need a product, service, or information, they start their journey on a search engine. SEO increases the odds that these users will find your website before your competitors. High visibility in search engine results leads to increased brand awareness, more website traffic, and potential conversion of visitors into customers.

Key Components of SEO

SEO involves several aspects that work together to improve your visibility online:

1. Keywords: These are the words and phrases that potential customers type into a search engine. SEO strategies ensure your content includes these keywords, increasing the chances your site will show up in relevant searches.

2. Content: This is the bread and butter of any SEO strategy. Quality, engaging, and relevant content that includes your target keywords is essential to attract and retain users on your site, and thus rank higher in search results.

3. On-site SEO: It refers to optimizing elements on your website including the site’s structure, design, loading speed, mobile friendliness and more.

4. Off-site SEO: This involves building a network of links leading back to your website from other sites, known as backlinks. Search engines see these backlinks as votes of confidence in your content, leading to improved rankings.

5. Local SEO: Businesses with a physical location or those that serve a specific geographic area benefit from local SEO, which optimizes your site for location-based searches.

SEO as an Ongoing Process

SEO is not a quick fix but an ongoing process. Search engine algorithms are constantly changing, and competition for top ranking is always fierce. Continuous monitoring and optimization of your website is essential to maintain and improve your search engine rankings.

In conclusion, understanding and implementing SEO strategies can significantly contribute to your website’s visibility and your brand’s online success. Through reselling SEO services, you can give your clients access to these tools and techniques, further expanding your service range and improving your business.

You can find out more about SEO here.

What is an SEO Reseller?

An SEO reseller is essentially a digital marketing mediator between SEO service providers and companies that want to avail those services. SEO resellers offer a suite of SEO services, such as on-page optimization, link building, keyword research, and content creation, but instead of delivering those services themselves, they outsource these tasks to an SEO agency. The business client is usually unaware of this arrangement.

SEO resellers sell these SEO services under their brand name, even though they are not the ones delivering the service. This is what is known as ‘White Label SEO’.

What is White Label SEO?

White Label SEO plays a fundamental role in the world of digital marketing, offering an innovative route for companies to expand their range of services, enhance their reputation and increase their profits. Understandably, you’re eager to dig into the nuances of this concept. Let’s explore White Label SEO in more depth.

The Basics of White Label SEO

As clarified earlier, White Label SEO is a business partnership where an SEO service provider, or a white label SEO agency, performs SEO for a reseller’s clients under the reseller’s brand name. Here, the SEO reseller (typically a digital marketing company) works as the middleman between the client and the white label SEO service provider.

The crux of white label SEO lies in its invisibility to the end client. This is possible due to the ‘white labeling’ component of the service; all the reports, audits, and even communication are branded with the reseller’s logo and company details.

How White Label SEO Works

Let’s go through the steps involved in implementing White Label SEO:

  1. Client Acquisition: The reseller brings in clients, needing SEO services. Outsourcing is never mentioned to the client, adding to the white label set-up.

  2. Strategy Development: The reseller, in collaboration with the white label SEO provider, creates an SEO strategy tailored to fit the client’s needs. Planning includes various SEO elements like on-page and off-page optimization, technical SEO and local SEO.

  3. Implementation: Next, the white label SEO agency implements this strategy. They do the keyword research, content creation, link building, on-page optimization, and more, all while the reseller maintains direct communication with the client.

  4. Reporting: The white label SEO company produces detailed reports outlining the campaign’s progress. The reseller then forwards these reports to the client, which have, of course, been white-labeled, so they reflect the reseller’s brand.

Why do Companies Resell SEO?

Here are some reasons why a company might decide to resell SEO:

1. Offer more services: If a company primarily offers web design or social media marketing, they often choose to resell SEO services to offer a more comprehensive digital marketing package.

2. Save resources: Developing a competent in-house SEO team requires time, effort, and money. Companies can instead resell SEO services to save on these resources.

3. Expertise: SEO requires a certain degree of specialized knowledge. By reselling, companies can deliver high-quality services without requiring expertise in SEO.

4. Profitability: SEO reselling offers an opportunity to mark up the cost of services when sold to the end customers, opening up a profitable revenue stream.

The Profitable Side of Reselling SEO

Reselling SEO is not only about increasing service bandwidth or offering expert solutions to clients. It also creates an additional revenue stream for both the SEO reseller and the white label SEO service provider. Let’s explore how.

For SEO Resellers

  1. Markups: SEO resellers buy services from white label SEO providers at wholesale rates and then set their prices for resale. The difference between the cost price and the selling price is where the profit comes in.

  2. Expanding Customer Base: By offering SEO services, companies can attract clients they wouldn’t have otherwise. This can lead to additional service uptake and therefore, increased revenue.

  3. Bundling services: Resellers can bundle SEO services with their existing offerings, such as web development or social media management. Bundles often command higher prices, increasing the reseller’s revenue.

  4. Building Client Retention: If a reseller can offer comprehensive digital marketing services, including SEO, clients are more likely to stick with them. This long-term relationship means stable, ongoing revenue for the reseller.

For White Label SEO Providers

  1. Volume Business: White label SEO providers typically work with multiple resellers, who bring in numerous clients. This bulk business model allows the provider to earn from volume, even if their prices are low.

  2. Stability: The white label SEO providers enter into contracts with the resellers, providing a stable and predictable income stream.

  3. Expansion without Marketing: The resellers bear the burden of acquiring clients, saving providers from the cost and effort of marketing and sales efforts. Every new reseller that partners with them indirectly expands their client base.

In essence, reselling SEO becomes a win-win situation for both parties involved— the SEO resellers amplify their profits by offering additional services, and white label SEO providers benefit from bulk business minus the hassle of marketing initiatives. All while delivering a high-demand service that benefits the end customer, too.

The Process of SEO Reselling

Businesses typically follow these steps to resell SEO:

1. Selection: It begins with choosing a reliable white label SEO provider, one that offers a comprehensive package of high-quality services.

2. Partnership: The reseller forms a partnership with the chosen agency and purchases their services, often at a discounted rate.

3. Branding: The reseller rebrands these SEO services and offers them to their clients.

4. Delivery & Reporting: The white label SEO provider performs the actual SEO work. They generate reports that the reseller receives and can share with the clients. Typically, these reports are also white-labeled, giving the impression that the reseller’s team has done the work.


SEO reselling is all about leveraging another agency’s expertise in SEO to expand service offerings and grow. It’s an increasingly popular model that allows companies to add value for their customers, and it’s well worth considering for those looking to deepen their digital service range.